A book trailer is a commercial that captures the main idea of a book with the intention of turning viewers into consumers. The point of having a book trailer and incorporating it into your marketing plan is to draw interest from a potential consumer. A book trailer can potentially have a substantial impact if used as one of the tools of a marketing campaign.
Pros of having a book trailer:
- Visuals Sale
- Reach a wider audience range
- Viewers are more likely to share a video on social media than a JPG image or blurb
- Creates exposure for your brand
- Adds professionalism to your brand
Here is an example of a book trailer:
Having a book trailer does not necessarily mean that you will be able to sell a ton of copies of your work overnight. Consumer influence depends on the quality of your book trailer and the interest from your intended audience.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
–Peret Drucker, Author of The Landmarks of Tomorrow
If you already have a book trailer please leave a link for others to see. Not only are you going to spread your brand but you can help other aspiring authors to gain inspiration for their own works.
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